Legal
Cookie Policy
Last updated:
This page is a plain-English template describing how this website works today. It has not yet been reviewed by a lawyer.
What cookies are
A cookie is a small file a website stores in your browser. Similar technologies, such as session storage, keep information on your device in the same way. They can remember a choice, keep a page working, measure traffic, or help measure advertising. This page lists every one this site uses.
What this site uses
| Category | What it's for | Examples | How long |
|---|---|---|---|
| Essential Always on | Remembering your cookie choice. | brightroi_consent (cookie, ours) | 6 months |
| Essential Always on | Keeping the campaign details you arrived with; opening your audit report with its token (your website's address, encrypted); and passing your name and email from the audit request form, or the free guide form, to the booking calendar. | brightroi_attribution, brightroi_audit_submitted, brightroi_audit_contact, brightroi_audit_report, brightroi_guide_contact (session storage, ours) | Until you close the tab |
| Essential Booking pages only | Letting you book a call in the embedded calendar on the contact, report and thanks pages, and on the free guide page after a download. | Calendly's own cookies, inside its calendar | Set by Calendly |
| Analytics Off unless you choose it | Seeing which pages help and how people move through the site. | Google Analytics: _ga, _ga_<ID> | Up to 2 years |
| Marketing Off unless you choose it | Measuring whether our Google ads lead to audit requests and booked calls, and not counting the same one twice. | Google Ads: _gcl_au, _gcl_aw and other _gcl_ cookies | Up to 90 days |
| Marketing Off unless you choose it | Measuring Facebook and Instagram ads. We don't run those at the moment; this only loads if we turn it on, and only with your consent. | Meta Pixel: _fbp, _fbc | Up to 90 days |
Analytics that uses no cookies
Vercel Web Analytics counts page views and a few actions, such as clicks on our buttons, opening the audit report, clicking one of the four areas we check on a call, or downloading a free guide. It sets no cookies and does not identify you or follow you to other sites, so it runs without a choice in the banner. No event carries your name, email or website.
The blog editor
Our blog editor at /admin uses Supabase sign-in cookies. They are only ever set for us when we sign in to publish, never for visitors.
Fonts
Typefaces are served from our own domain, so viewing a page sends no request to a font service.
Changing your choice
The first time you visit, a banner lets you accept everything, reject everything that isn't essential, or choose category by category. Your choice is kept for six months. Analytics and marketing scripts are not loaded at all until you allow them — Google receives nothing from this site before that — and a Global Privacy Control signal from your browser keeps marketing off. If you withdraw a choice, we delete the matching cookies and reload the page.
Nothing optional is running on this site right now, so there is nothing to choose.
Your browser's controls
Every major browser lets you view, block and delete cookies and site data. Blocking our essential cookie just means the banner will ask again. Blocking third-party cookies may stop the booking calendar working; if that happens, use the link under it to open the calendar directly, or email adith@brightroi.co.
Changes
When a script or embed on the site changes, this page and the Privacy Policy change with it, and the date at the top is updated.
Contact
Questions: adith@brightroi.co.