Estimates booked. Crews busy.
A lead-generation system built specifically for retail re-roofers doing $500k–$3M. Landing page, paid Meta ads, SMS qualification — all delivering booked estimates to your calendar. Not raw leads. Not form fills. Booked estimates.
Built for retail roofing companies in TX · FL · GA · NC · AZ · TN · VA · OK · AR. More states coming soon.
- 20booked estimates · 60-day guarantee
- $1,250/moflat fee · no surprises
- 3founding-client spots · before rate doubles
- 0long-term contracts · 60-day initial term
What BrightROI actually does
One service. One outcome. No fluff.
Landing page
Built and hosted by us. Mobile-first, fast, designed to convert homeowners with aging roofs in your service area.
Paid Meta ads
Targeted Facebook and Instagram campaigns to homeowners in your zip codes. You pay Facebook directly for ad spend ($500/mo minimum). We never touch your ad dollars.
SMS qualification
Every lead is qualified by SMS before it reaches your team. Roof age, ownership status, project urgency — confirmed in advance. You get booked estimates, not form fills.
Not raw leads. Not form fills. Booked estimates.
How a roofer's first 60 days with us looks
- 1Week 1
Kickoff & deploy
Discovery call · system deployed · landing page live with your branding.
- 2Week 2
Ads launched
Meta ads go live · first booked estimates start hitting your calendar.
- 3Weeks 3–6
Steady flow
4–6 booked estimates per week · weekly check-ins with the founder.
- 4Day 60
Delivered, or month 3 is free
20 booked estimates delivered, or we work month 3 free until we hit it.
You'll be asked to spend $500/mo minimum on Facebook ads, paid by you directly to Meta. We never touch your ad budget. And we charge $1,000 to set up the system, then a flat $1,250/mo management fee. No long-term contracts. Cancel anytime.
The offer (locked while founding spots are open)
What you pay
$1,000 setup fee
one-time
$1,250/mo management fee
$500/mo minimum ad spend
paid by you to Meta directly
60-day initial term
then month-to-month
What you get
20 booked estimates guaranteed in 60 days
Maybe more!
SMS-qualified leads only
no form-fill garbage
Weekly strategy calls with the founder
not a junior account manager
Month 3 free if we miss the number
3 founding-client spots before the rate goes to $2,500/mo.
Who runs BrightROI

Adith Penta. I'm the entire company. No account managers, no juniors, no offshore team — when you sign with BrightROI, you work directly with me.
I built BrightROI because every roofer I talked to said the same thing: marketing agencies oversold, underdelivered, and disappeared when results didn't come. I designed BrightROI to be the opposite of that. One service. One outcome. One person accountable.
Based in India. Working US business hours for US roofers. Fluent in English, fluent in roofing P&L math, fluent in showing up when I say I will. Also a Meta certified digital marketer specializing in lead-gen campaigns.
Questions roofers actually ask
- Most roofers do. We don't replace your marketing person — we replace the part that wasn't producing booked estimates. We handle Meta ads and lead qualification. If you have someone doing SEO or social media, they keep doing that.
- Below $500/mo, Meta's algorithm can't optimize properly. We've tested lower. The math doesn't work. $500 is the floor where we can credibly guarantee 20 estimates in 60 days.
- No catch. If we book fewer than 20 estimates in your first 60 days, we work the full third month at no management fee. Your only cost is the $500+ you're already paying Meta. We carry the risk. We have to — we're a new agency and our reputation depends entirely on hitting the number.
- Time zones overlap with US business hours for 4–5 hours every day, and I work those hours. All calls happen on Calendly. All communication is in English. The only difference between me and a US-based agency is that I charge less, because my operating costs are lower. That cost advantage is what funds the guarantee.
- No. Flat $1,250/mo. We don't make more money when you spend more on ads, which means we don't pressure you to spend more than you need to.
- You go month-to-month. Cancel anytime. We don't lock anyone in. If we're delivering, you'll stay. If we're not, you should leave.
- Yes — view the live demo.
- Book a 10-minute discovery call. I'll show you the system live, you decide if it fits, and if it does we move forward. No deck, no pressure.
Want to be one of three founding clients?
Book a 10-minute call. I'll show you the system live. You decide.
No deck. No pressure. Just the math.